Fluevog Opens in Georgetown

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Photo by Judith Beermann
The Bunny from the Mini Family
The Bunny from the Mini Family

If you're already a 'Fluevoger' chances are you were in line outside the new Wisconsin Avenue store Saturday. If not, consider this your introduction.

Peter Fox and John Fleuvog in the 70's (Photo by: Judith Beermann from the Fleuvog interior) Peter Fox and John Fleuvog in the 70's

For 40 years, Canadian John Fluevog has been designing and selling some of the hippest, most comfortable shoes you'd ever want to walk a mile in. From the time he started in Vancouver with Peter Fox, the goal has been the same, says Georgetown manager, Cahtherine Wemette. "Three things you need to know about Fleuvog: 1) quality, that is all the shoes are hand-made or hand crafted, 2) they're comfortable, and 3) designs are fun and quirky."

Buxton from the Swordfish Family (Photo by: Judith Beermann) Buxton from the Swordfish Family

Lines (for both men and women) are called families and look a little retro and that's not accidental. Still overseen by John Fluevog, the collection each season bears his distinctive mark.

Store manager, Catherine Wemette (Photo by: Judith Beermann) Store manager, Catherine Wemette

Malibran from the Operatic Family (Photo by: Judith Beermann) Malibran from the Operatic Family

"D.C. needs Fluevog," Wemette explains. "We're much more about attitide and a way of life than simply a shoe a store." The messaging is clear, in fact, literally on the soles of the shoes.

Each of the nine U.S. Fluevog stores is unique. In Georgetown, the shop has women's in front and men's in the back with a colorful wall filled with inspirational messages and old photographs.

Never sold in any mall or discount shop, Fleuvog is all about customer service and making everyone who walk in feel comfortable about browsing and enjoying the experience.

Hours are Monday through Thursday from 11:00 am to 7:00 pm, Friday and Saturday from 11:00 am to 9:00 pm and Sunday from noon to 6:00 pm.

Fluevog is located at 1265 Wisconsin Avenue. Tel: 202.337.5683

1265 Wisconsin Avenue (Photo by: Judith Beermann) 1265 Wisconsin Avenue

 

0 Comments For This Article

CD in Oakton

R u kidding? I can't imagine seeing anyone in DC with these shoes on. NO MATTER HOW COMFORTABLE THEY ARE!

Michael

I wear their shoes with pride and I have been living in DC since 1981. Maybe you should be a little more open minded?

LisaK

I am with Michael. I am born and raised here in the DC area and I have at least 15 pairs of these amazing, comfortable shoes (including the pink pair in the first photo and the shoes Catherine is wearing). Don't be a hater. They are amazing shoes and worth every penny.